Bose Checks into Emporium Hotel

The Emporium Hotel finds Bose a perfect match.


22 April 2021

Emporium Hotel Southbank, Brisbane, is in a class of its own. Step into the foyer (or better yet into its surreal elevators or any one of the stunning public spaces) and you will be in no doubt that Emporium is, in its own words, “an exhibition in elevating amenity into an art form, and a showcase of making a place into an experience.” Exquisite craftsmanship and painstaking detailing are everywhere apparent — matched by an aural experience that is invisible, yet enveloping and unmistakably Bose.

Emporium developers, The Anthony John Group, helmed by Tony and interior designer Francine John, have a unique approach to design and construction. Not only do they personally oversee every aspect of design but they typically carry out the fitout themselves, to ensure every aspect meets their exacting standards. 

Group CEO Daniel John explains their fastidious attitude to sound: “Audio is extremely important to the Emporium Hotel,” he notes. “We are aiming to provide the best guest experience we possibly can. That includes not just the service and the rooms, but for us audio and visual were extremely important to ensure we get right. We have great visual impact — from our interactive lifts to the framed mirror televisions in our suites — so we need to marry that with crisp, clear, great audio.”


Integrator JVG Sound Lighting and Visual immediately grasped the importance of the hotel’s quality-first design objective.  “We’re a Bose platinum dealer Australia-wide and in New Zealand,” revealed Jade Golar, JVG Director. “We will always put Bose up-front for any hotel fitout; given the warrantees, their quality and the customer support. So naturally we put Bose forward to the Emporium for in-room experience and public areas.”

Bose audio permeates not only the public areas, bars and restaurants but is also front and centre in every guestroom. Complementing the in-room mirror television in each suite is a Bose Smart Soundbar 300. “We chose the 300 series as it was the number one best-seller worldwide, and able to deliver full range sound without the need for a subwoofer,” Golar observed. In common with other Bose in-room products, the soundbar also allowed maximum volume levels to be preset, ensuring the optimum experience without disturbing other guests.

Bose FreeSpace 3 sub-satellite systems feature throughout the hotel. These proved ideal in situations where the ceilings ranged from nine metres in the lobbies to three metres in corridors. “Pairing the sub-woofers with the mid-high satellites allows us to tune each system for a really warm sound at commissioning” Jade commented.


The Piano Bar with its spectacular translucent Gunsmoke Onyx bar is served by a live sound system combining the Bose RoomMatch 105 and 208 speakers with recessed FreeSpace ceiling sub-woofers, all powered by Bose PM-8500 amplifiers.

Both Daniel John and JVG’s Jade Golar consider the brand alignment between Emporium and Bose to be a perfect match. “The decision to place Bose throughout the hotel had a lot to do with my personal experience, Daniel recalls. “Having Bose throughout my home, I knew the product and particularly the sound quality. The option that JVG gave us to align with Bose throughout the hotel was definitely something that was highly regarded and I’m glad we went that went down that pathway”.

“We felt to align with the luxurious detailing of our rooms we needed to have amazing sound and a product that would blow the guests away,” he continued. “Guests love the Bose equipment and it’s definitely a talking point for most.”

System Components: 

Bose Smart Soundbar 300
FreeSpace 3 Series II Acoustimass module
FreeSpace 3 Surface-Mount Satellites
FreeSpace FS series In-Ceiling loudspeakers
RoomMatch RM 105 and RM-208
PowerMatch PM8500 power amplifier


JVG Sound Lighting & Visual: jvgsound.com.au
Anthony John Group: anthonyjohngroup.com.au


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