Aurora Inks U.S. Distribution Deal


28 June 2019

Aurora, the Australian engineered and designed manufacturer of LED display solutions, has struck a U.S. distribution deal with display mounting specialists, Crimson AV.

The distribution agreement was announced at the InfoComm19 show in Orlando, where Aurora made its North American debut. How was it received? Vice President of Sales and Marketing at Crimson AV, Hal Truax, explains: “It far exceeded our expectations. In fact, Aurora’s reception has been so positive it’s been almost overwhelming. Everyone in our business from the President down are hugely bullish about Aurora LED given our customers’ reaction.”

Crimson AV has a large and loyal customer base that keeps coming back for Crimson AV’s over-engineered mounting hardware and outstanding customer service. When visitors saw the Aurora LED package on the show floor they knew it was a product they could trust and a product that would be supported to the hilt.

Aurora Managing Director Matt Vawser was similarly enthusiastic: “Any visitor to an InfoComm show will know just how much LED is on display. It’s everywhere. But the Aurora partnership with Crimson AV removes the investment risk for North American customers. They can be assured that the combination of Crimson’s industry leading mounting expertise with Aurora’s many years of experience in the design and manufacture of LED display solutions, will amount to products they can trust. We couldn’t be happier with our distribution partnership with Crimson AV. We know just how much value Crimson AV will add to our product. We’re hugely excited.”

Hal Truax continues: “The quality of the Aurora product, the value of the product — the go-to-market price — and the fact that it’s a complete solution is very appealing to our customers. They can buy one solution from a company they already trust. It’s clear that we’ve chosen a very, very good partner in Aurora, and it’s clear from the response we’ve had from the InfoComm show that our customers couldn’t happier.”


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