HARMAN REALIGNS PRO AUDIO DISTRIBUTION IN MALAYSIA
Harman Professional Solutions announces the appointment of Systems Electronics & Engineering Sdn. Bhd. (Systems E&E) as the official Malaysia distributor of AKG, BSS, Crown, dbx, Digitech, Lexicon, JBL Professional and Soundcraft.
Systems Electronics & Engineering is the sister company to Electronics & Engineering Pte Ltd, which was appointed as Harman Professional Solution’s distributor in Singapore in July.
“In line with our APAC business strategy aimed at simplifying our distribution and enhancing customer touchpoints across brands, solutions and verticals that we serve, we are happy to appoint Systems E&E as our audio distribution partner in Malaysia,” said Ramesh Jayaraman, VP and GM, Harman Professional Solutions, APAC. “Malaysia forms an important market in APAC with strong growth potential for professional audio solutions. The new distribution model leverages our brand strengths and Systems E&E’s strong distribution and integration capabilities in providing innovative technology solutions to our Malaysian customers.”
Building on more than 15 years of experience patronising various Harman brands, Systems E&E will expand its portfolio to include Harman Professional’s integration, installation and retail audio product suite. All other Harman partnerships serving the Malaysia market for broadcast, cinema and karaoke solutions, AMX video and controls, and Martin Lighting remains unchanged.
“Harman Professional Audio Brands and Solutions are well established for their technological superiority and world class quality. With more than 65 years of professional audio solutions know-how, E&E, along with our sister company Systems E&E, are known for our broad scope of services,” said Gary Goh, Deputy Managing Director, E&E Group of Companies. “We understand our customers’ need for solutions and support, and with our hands-on experience in the Malaysia market, we are thrilled to bring Harman Professional Audio products to our customers and elevate their experiences.”
Support, warranty and repair of Harman Professional products in Malaysia will transition to Systems E&E with immediate effect. Warranty terms and inclusions will not be affected.