ONEstage’s Strategic Focus

New sales partnership with CMI announced.


29 August 2023

ONEstage, a provider of event and stage production solutions, has recently undergone a period of reflection and analysis, resulting in a strategic decision to realign its focus on key products that best serve its core goal. As part of this shift, the company has temporarily put several product lines on hold until manufacturing capabilities can be scaled to meet demand.

Effective immediately, the production and sales of the following products will be limited to available stock:

  • All single and three-phase power cables
  • All multi-pin audio and power cables
  • All data and Ethercon cables
  • All headers and break in/out cables
  • All RJ4P Variants
  • All LYNX Variants
  • All SSD Variants
  • All stand-alone PCB solutions
  • All Audio splits
  • MPD8

The decision to streamline production is aimed at ensuring customers receive the high-quality products they deserve while allowing for strategic growth and scaling of operations. ONEstage remains committed to supporting customers who have purchased products through their former distribution partner, Event Communications Australia, during the specified warranty period.

In conjunction with this strategic shift, ONEstage is pleased to announce a new exclusive sales partnership with CMI Music and Audio for Australia and New Zealand. With a proven track record of delivering world-class solutions and exceptional customer service, CMI Music and Audio brings a wealth of experience and expertise to the table.

Lachlan Elmore, Managing Director of ONEstage, expressed his enthusiasm about the partnership, stating, “We are incredibly excited about this new appointment. CMI, as a top-tier supplier in the ANZ market, is the perfect partner for ONEstage. We look forward to their continued dedication to delivering comprehensive solutions that include our products.”

Helen Marx, Group Commercial Officer for CMI, Australis, and BHSS, added, “We are very happy to partner up with ONEstage, this addition to our product offering is a key component to the design and delivery of holistic project solutions. Being made in Australia means great service and quality that we trust in, and we look forward to the expanding range developing as to what it will bring to the market.”

ONEstage would like to extend its gratitude to Event Communications Australia for their exceptional efforts and dedication in representing the brand over the past two years. The collaboration has resulted in unprecedented sales growth and brand exposure that far exceeded initial expectations.

While certain product lines are temporarily on hold, ONEstage remains committed to meeting customer demand. The company will be increasing manufacturing capacity for its most popular products and plans to release three new power distribution products that align with its commitment to exceptional quality and attention to detail.

ONEstage: onestage.com.au
Australian Distributor: cmi.com.au

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