New Biamp Distributor Announced At ISE 2023
Midwich appointed as value-added distributor for Southeast Asia.
Biamp, a leading supplier of professional audiovisual solutions, has appointed Midwich Asia Pte Ltd to provide local inventory, account management, training, and support in Southeast Asia. With a continued focus on rapid expansion across the region, Biamp is broadening its global commitment to provide streamlined sales, support, and product distribution in Singapore, Malaysia, Indonesia, Thailand, Cambodia, Vietnam, and the Philippines.
“We are thrilled to partner with Midwich, which has an established team and presence across Southeast Asia. Due to our explosive growth in the region, we are looking to add a partner to our existing team to help us further enhance our commitment to delivering extraordinary service excellence and driving growth for our integration partners,” said Rashid Skaf, Biamp President, CEO, and Co-Chairman.
“Making inventory readily available in the region will further underpin continued growth across the expanding range of Biamp solutions,” said Niclas Brattberg, Biamp General Manager for the Middle East and Asia-Pacific. “We look forward to providing the exceptional service, for which we are known, to our customers in this rapidly growing market.”
Midwich Asia Pte Ltd, part of the Midwich Group Plc, is a leading audiovisual distributor in Asia and is located in Mountbatten Square, Singapore. Its presence comprises direct sales representation, backed by dedicated support and training personnel. Another key enhancement is a joint Biamp and Midwich investment in Midwich’s Singapore showroom, which will feature Biamp’s award-winning Parlé Video Conferencing Bars, Cambridge speech privacy solutions, and industry leading Tesira digital signal processors.
“We are excited and proud to represent Biamp’s complete portfolio of solutions in Southeast Asia. This is not only a perfect addition to Midwich, but also a values alignment in our shared pursuit of innovation and service excellence. We have seen Biamp’s commitment to growth through recent acquisitions and expanded product lines and we are delighted to offer our clients an even broader AV solution,” said Dan Fletcher, Midwich Asia Pacific, Managing Director.
The agreement is effective immediately with the first Biamp products arriving at the Midwich Singapore warehouse by mid-March.