Issue 27

New LG Signage Solution

Latest LED Signage Solution Leverages Innovative Design with Industry-leading Display Technology for Greater Performance to Deliver a Valuable Customer Solution.


1 July 2020

LG Electronics (LG), a leading digital signage provider, is introducing its new advanced digital signage solution, the LG LED Signage (model LSAA). The LSAA offers more impactful image quality and simplified installation than the company’s previous models.

The LSAA features a block-assembly design that makes constructing large displays more user-friendly. LG designed its solution around a single LED cabinet hub (600W x 337.5H x 44.9D mm) to provide power and signal to the multiple cabinets without additional cabling between cabinets. This setup can help with saving time, hassle and even costs while delivering up to 4K UHD resolution and 16:9 aspect ratio. The ability to smoothly send and receive signals wirelessly is due to the LG non-contact connector technology with power being sent to each display via pin connectors located on the edges of the LED cabinet hub.

What’s more, the LED cabinet allows installers to connect multiple displays to achieve the desired size. With straightforward installation and expandability, the LSAA can be set up or reconfigured onsite in a fraction of the time it takes other LED displays. Wall-mounts and frame-type accessories offer a number of installation options to meet the diverse requirements of different site conditions and customer needs.

LG LSAA with the same AI-powered Image Processor found in the LG popular high-end TVs delivers vivid images via its self-emissive display technology and narrow 1.2mm distance between pixels, with gaps to narrow even further to less than 1mm in the second half of the year. For efficiency, the product employs the common cathode method where the cathodes of the LEDs are common and connected to a single pin to prevent unnecessary power consumption, delivering only the required voltage to each sub-pixel.

“Our LSAA series sets a new standard for LED signage solutions in the commercial display market,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company.

The newest LED signage by LG will be available this month starting in North America and Europe with subsequent rollouts taking place in Latin America, Australia and Asia.


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Issue 27