Videocraft Acquires Digistor
In one of the most significant acquisitions within the Australian production, post-production, AV and broadcast industries of recent times, Videocraft has acquired Digistor and Adimex.
Two of Australia’s foremost AV/Broadcast companies have united. The merging of Videocraft and Digistor means they stand to become market leaders for high quality, intelligent solutions in their respective segments. Videocraft director, James Taylor explained, “We will offer greater solutions and better workflows as a much stronger and combined industry player with a solid point of difference, who is independent and Australian-owned.”
Andrew Mooney will stay on as Digistor CEO, and Digistor and Adimex will continue to operate as they are today, under Mooney’s day-to-day management. In what’s clearly a tough industry Taylor explained the wider rationale behind the acquisition saying, “Businesses need growth to survive and prosper and Videocraft has been continuously looking for any opportunities which will provide that growth.”
James Taylor concluded, “I believe that together we are better placed to grow and we see a definite upside across the businesses including in distribution, training, and support. This includes bringing Digistor’s expertise and products to Videocraft’s customers and providing Digistor’s customers with sales and rental equipment and broadcast engineering expertise from Videocraft. There will be better access to products and pricing for both businesses and while we have some complementary overlap, the two businesses generally operate in different parts of industry.”
Videocraft’s acquisition of Digistor means the newly-combined powerhouse will also have better regional coverage and be able compete for bigger deals where more technical resources are required. The independent online presence of Videocraft, Digistor and Adimex will continue to play an important part of all three businesses.