Westan Now Distributing Sonos
Sonos has appointed a new Specialist Distribution Partner across Australia and New Zealand, AV-focussed distributor Westan.
Established in 1990, Westan is a diversified but AV focused Distributor with over 30 years industry experience. With warehousing facilities and expert staff located across Australia and New Zealand, Westan will bring a new layer of service to our Specialist Dealer network and improved speed to market for Dealers and Customers alike.
“Chosen from a broad range of proposals presented through a months-long vetting process, Westan was chosen for their relevant expertise, strong existing relationships in the AV sector, good financial position and cultural fit”, said Senior Manager of Business Development for AVS and Installed Solutions across APAC, Richard O’Carroll.
“With a growing Residential installation market, we were seeking a local partner who could add resources and expertise to our local Sonos team,” said O’Carroll.
Westan will assume direct management of 330 Specialist HiFi Stores and AV Integration businesses and bring further success and expansion to Sonos’ already strong and growing Specialist Channel. Westan is well placed to help with Sonos’ move out of the Home and in the furthering of its Commercial offerings.
With this transition, the Trade-up Program that Dealers have participated in since 2019 will revert back to operating exclusively through the Sonos website.
Sonos will retain a direct relationship with its current National Retail Partners.