Issue 27

Gefen AVoIP Matrix Controller Now Available In Australia

Australian distributor, AP Technologies has announced the local availability of the new matrix controller.


20 April 2023

Gefen’s AV over IP Matrix Controller is a powerful and flexible solution for controlling multiple Video over IP extenders within the same network. The AVoIP Matrix Controller maximises control while making advanced features simple to access for integrators and distributors. The controller represents Gefen’s next step in practical innovation and continues bridging the gap between rapidly advancing technology and real-world applications.

Engineered with scalability in mind, the Matrix Controller effortlessly manages installations of any size across a diverse range of markets and applications. Available to integrators now, the new Matrix Controller is powerful enough to single-handedly control and distribute content for environments as sprawling as sports arenas yet flexible enough to also seamlessly manage large video walls, digital signage, luxury entertainment, and large-scale conference applications.

Designed to simplify deployment and calibration for integrator partners, the Matrix Controller features a wealth of presets and Web GUI control making it easy to create the perfect scene for a project of any scale. Plug-in support for a keyboard/mouse or compatible 3rd party touchscreen adds an enhanced layer of flexibility for integrators to configure the matrix solution directly on-site rather than at a dedicated, isolated station.

Rooted in performance and the end-user experience, the Gefen AVoIP Matrix Controller provides near instantaneous switching between sources to create complete continuity of content and a smooth distribution and viewing experience. Real time changes to sources and displays saves time for the integrator by preventing the need to reset the entire configuration when partnered with a new component.

“Our mission has always been to make signal management seamless, and this new solution represents a paradigm shift in this product category. It is truly an evolution built leveraging direct feedback from our customers; Every facet has been optimised for ease of operation without sacrificing the technical details,” said Leon Sievers, Product Manager for AV Distribution Products at Nice North America. “The emphasis Nice places on R&D is what has made this solution possible. This controller is the culmination of significant support and resources, and the first of many new products to come.”

Known industry-wide for quality and reliable solutions that stand the test of time, Gefen pioneered AVoIP technology and introduced what has now become standard across the industry. Together with Nice, those same pioneers now have the resources required to innovate top-of-market solutions that enhance integrator, distributor, and end-user experiences. By combining decades of experience with an infusion of R&D support from Nice, the company is able to introduce a revolutionary new matrix and switching solution update that provides unmatched performance and flexibility.

The Gefen AVoIP Matrix Controller is available now.
The recommended retail price including GST is A$3,295.

Australian Distributor:


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Issue 27